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Sunday, July 12, 2009

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Comments

Martin Proulx

Yes, but...
- when do you know you have all the information you need?
- what if the value of the new information is smaller than the benefits associated with acting quickly?
- how do you measure the value of the incremental information?
- what if analyzing additional information gets you into analysis-paralysis?

I am a strong proponent of "good enough". Gather enough information to make a sensible decision and live with it. If the decision wasn't perfect, the time you saved by not waiting on additional information will allow you to inspect and adapt.

Mike Cottmeyer

Martin,

The idea behind options theory is that you understand *when* options expire. You don't wait around forever for new information... you understand how long you can wait. If you learn more and the value of the new option is smaller... go with the original plan. If you don't learn anything new before the expiry date... then go with the original plan. But... if you learn new information... and it has more value... you have leveraged your options for maximum ROI.

Mike

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